Michaels Re-engagement Series
Project Focus:
Customer Relationship Management (CRM) Personalized
1:1 Marketing
Creative Email Design
Objective
Michaels sought innovative strategies to reignite customer interest across multiple touchpoints. We devised a targeted email campaign tailored to subscribers' behaviors, including replenishment reminders, personalized product recommendations, and post-purchase follow-ups. The result? A staggering $13 million surge in revenue for Michaels.
Bought This Not That
Triggered series serving customized product selection based on what a customer bought encouraging them to come to purchase more to go along with their product. E.g. Bought Canvas Not Paint, Bought Paint but not Canvas
Touchpoint 1
Re-engagement
A journey of emails encouraging a customer to replenish items or stock up on seasonal items with an incentive coupon.
