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Creative Leader

Thesis

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Due to the Transportation Security Act (TSA), which passed in November 2011, airport security has drastically changed. The new security checkpoint practices have caused security lines to be very long; on average, a traveler waits 90 minutes to get through security. Most airline travelers frequently describe feeling anxiety, frustration, stress, and annoyance while in airport security lines. Being overwhelmed with time, pressure to move quickly and the overall security check process are also problematic for them as well as for the TSA officers and airlines. However, these emotionally negative travel experiences can become positive ones with some design element intervention to the Transportation Security Act safety measures.

Inspiration

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The Process

Final Solutions

Flying through security provides three different ways of helping infrequent travelers navigate their way through airport security. As smartphones and tablets flourish the market, one way of helping travelers is through the app which allows passengers to find out security checkpoint wait times, locate security checkpoints, stay up to date on rules, and earn rewards. Having the application installed on portable devices, allows travelers to take it to the airport, and with GPS the map is tied to specific airports and provides context sensitive. Travelers can locate other checkpoints from where their location is.  It prevents them from having to find the directory or an attendant for help. The travelers in the application share their experience by reviewing security areas as well as reporting their wait times; through their joint efforts give way for social interactivity. Another way to help travelers is by adding signage to the security process, to communicate what they are required to do. Flying through security, added signage pieces to the beginning of security. The signage pieces offer, a quick overview of what is expected of them when they enter security. They should be ready to present ID and boarding pass, their laptops should be easily removable, pockets empty, and liquids within reach. The last way to help travelers is by adding a brochure that they can carry with them, save for future times, or reference during their trip through security. The brochure is a step-by-step guide through security, which also provides a little bit of information to the traveler. Now infrequent travelers are more prepared, have a clearer understanding of what they are required to do, which will allow lines to move faster, and frequent travelers to go at the pace they prefer making airport security a better atmosphere.

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